Digital strategist
Career outlook for digital strategist
Average UK salary
£33,800
Currently employed in Scotland
17,000
"LMI for All" supplies our salary and employment status information. "Oxford Economics" supplies job forecasts and employment figures. Due to COVID-19 the jobs market is constantly changing. Some of the information may not reflect the current situation.
What's it like?
You’ll work within the emerging industry of digital media, creating the strategy for a range of things – an advertising or marketing strategy, how a business could take advantage of online opportunities, or even an overall strategy for a business, product or service.
You’ll gather requirements from a range of sources (competitors, trends) – whether that’s for building a website, a new digital product, or a digital campaign.
Part of your role will be understanding those audiences in-depth, and weighing up the business and user’s requirements, to analyse all the information at hand, and set out the best way to meet both sets of needs.
You'll work to:
- Share audience insights to shape marketing campaigns
- Monitor and adjust campaigns to fit ongoing requirements
- Engage with partners and clients
- Develop the plan that connects company to customer
Working conditions
Hours
Environment
Travel
UK employment status
Full-time
61%
Part-time
28%
Self employed
11%
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- Positive attitude
- Verbal communication
- Written communication
- Creative
- Innovative
- Social conscience
- Developing a plan
- Time management
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Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you'll need.
Foundation Apprenticeships
Choosing a Foundation Apprenticeship as one of your subjects in S5 and S6 can help you get a head start with this type of job.
You'll get an SCQF level 6 qualification (the same level as a Higher) plus valuable work placement experience and skills you can't learn in a classroom.
Interested? Find out what's on offer at your school on Apprenticeships.scot.
Qualifications
There are different routes to this role or similar roles in digital marketing and communication. However, most employers will look for a relevant degree or work-based qualifications. Employers will value experience in digital marketing, data analytics and project management.
You can gain relevant skills and qualifications in the work place through options such as Modern Apprenticeships or Graduate Apprenticeships (combining work and college/university study) in:
- Digital marketing (SCQF Level 6)
- Creative and digital media (SCQF level 7)
- Data analytics (SCQF Level 8)
- IT: Software development (SCQF Level 10)
- IT: Management for business (SCQF Level 10)
Apprenticeships are advertised as job vacancies, and like any vacancy entry requirements will vary. Relevant experience and qualifications, such as National 5s or Highers, will be helpful but may not be essential if you can show you would be the right person for the job.
Useful subjects
- English and maths (required by most courses, valued by employers)
For marketing or PR-centered courses:
- Media studies (required by some courses)
- Business and computing subjects
- Social science subjects, such as psychology
- Creative subjects, such as design
For computing centered courses:
- Maths and/or physics (required by most courses)
- Computer science or other science / technology subjects
- English and/or other social studies subjects, such as business management
For Business and Management centered courses:
- Business, finance and computing subjects
- Social Science subjects
If you are considering a combined-studies option, such as Business with Marketing, you should consider subjects that are relevant to all area of study.
You will also need
To be able to pass any security checks or assessments, i.e. no criminal record.
This is a quickly evolving and expanding area of work. On-going training will be needed to stay current. Industry recognised certificates may be included as part of a course or work-based learning programme, or an employer may be willing to support the right employee to gain certification.
You can also build skills and qualifications through e-learning. For example, Digital Skills Scotland provides free access to e-learning, that will help you earn an NCFEnationally-accredited certificate in digital marketing.
Helpful to have
Any qualifications or experience that show a genuine interest in and practical understanding of digital communication, such as an in-school Foundation Apprenticeship in Creative & Digital Media (SCQF level 6) or a work-based diploma in digital marketing (SCQF level 6 and 8).