Career outlook for advertising copywriter
UK Salary Ranges
Currently employed in Scotland
What's it like?
You would write original and compelling words for advertising campaigns to persuade people to buy things from your client.
You'd write the words for anything from advertising slogans and text for print adverts, websites and marketing emails to radio jingles and scripts for television commercials.
Each project would begin with a briefing about the client, their goods or services and who they want sell to.
You'd then work closely with an art director to come up with original ideas that combine words and images into adverts that will appeal to the potential customers.
- Explain your ideas to the agency's creative director and account team
- Help to present ideas to the client
- Make changes that the client asks for
- Write the copy by the deadlines
- Proofread copy to check spelling, grammar and facts
- Make sure that adverts meet the codes of practice for advertising
You'd work with photographers, designers, production companies and printers.
You would often work on several projects at once, usually under the supervision of a creative director.
As well as excellent writing skills, and the ability to express a message clearly and persuasively you would need good grammar, spelling and punctuation.
UK employment status
Create a qualification route
We've found some examples of the qualifications that could help you get this job.Discover my route
Search course options
Thinking about your future? There are lots of courses available that could interest you. Use our course search to explore course options.Find courses
Search job opportunities
If you're looking for your new career our job search can help you. Discover interesting opportunities and decide your next steps.Find a job
Here are some of the skills needed for this job. Sign in to see how your skills match up.
- Verbal communication
- Written communication
- Attention to detail
- Developing a plan
- Time management
Your skills can help you choose the career that's right for you. You can build your skills through work, study or activities you do in your spare time.
Our Skills Explorer tool will help you understand what skills you have and match them to jobs that might suit you.Use the Skills Explorer tool
Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you'll need.