Advertising copywriter

You would write original and compelling words for advertising campaigns to persuade people to buy things from your client.

You'd write the words for anything from advertising slogans and text for print adverts, websites and marketing emails to radio jingles and scripts for television commercials.

Each project would begin with a briefing about the client, their goods or services and who they want sell to.

You'd then work closely with an art director to come up with original ideas that combine words and images into adverts that will appeal to the potential customers.

You would:

• Explain your ideas to the agency's creative director and account team

• Help to present ideas to the client

• Make changes that the client asks for

• Write the copy by the deadlines

• Proofread copy to check spelling, grammar and facts

• Make sure that adverts meet the codes of practice for advertising

You'd work with photographers, designers, production companies and printers.

You would often work on several projects at once, usually under the supervision of a creative director.

As well as excellent writing skills, and the ability to express a message clearly and persuasively you would need good grammar, spelling and punctuation.

• Institute of Practitioners in Advertising - best practice, continuous professional development and support for members

• Creative Skillset – explore the roles in the creative industries and routes into work