Career outlook for marketing manager
UK Salary Ranges
Currently employed in Scotland
What's it like?
You would use your creativity to promote the goods and services offered by your business or organisation to potential customers.
You’d plan the best ways to connect with people so they have a positive impression of the products, services or brand.
Your job would vary depending on the organisation you work for and the sector you work in. You could specialise in certain types of product or market, such as fashion, fast moving consumer goods (FMCG) or financial services.
- Research and analyse market trends
- Identify target markets and how best to reach them
- Work out marketing strategies
- Plan campaigns and manage budgets
- Organise the production of posters and brochures
- Come up with social media strategies
- Attend trade shows, conferences and sales meetings
- Make sure that campaigns meet deadlines and budgets
- Check and report on the effectiveness of strategies and campaigns
You would plan the marketing activity for a campaign. You’d think of new ways to get your message to the customers.
You might work with other organisations to find out more about customer satisfaction and expectations. Data from market research will be useful to help you find ways to make your campaign more effective.
At the end of each campaign you would assess its success and report to marketing directors.
You could lead a team of marketing executives and assistants who you’d motivate to make each marketing campaign a success.
UK employment status
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Here are some of the skills needed for this job. Sign in to see how your skills match up.
- Building relationships
- Verbal communication
- Written communication
- Attention to detail
- Developing a plan
- Time management
- Motivating others
- Taking responsibility
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