Market research executive
Collect and analyse information to help businesses and organisations find out people's views about products or issues.
About the job
Salary
Source: National Careers Service
Weekly
£385
Entry level
£692
Experienced
Monthly
£1,667
Entry level
£3,000
Experienced
Yearly
£20,000
Entry level
£36,000
Experienced
16,900
people are currently employed
High growth
900 more jobs in 5 years
These figures refer to this job and similar ones with comparable skills and qualifications. They only apply to Scotland. Source: Oxford Economics
What it's like
You would collect and analyse information find out people’s views about products or issues. You’d do the research for businesses and organisations to help them plan new products or services.
You’d either collect data by doing quantitative research, where you’d analyse the numbers from surveys of large samples of people.
Or you’d do qualitative research, where you analyse the language used by people in focus groups and in-depth questionnaires.
You’d probably specialise in consumer and industrial research, or focus on research into social and political issues.
You would:
Meet clients to discuss research projects
Come up with a plan or proposal and present it to the client
Manage a budget
Design questionnaires and organise surveys
Explain the process to interviewers and researchers
Monitor progress of surveys
Analyse data and present results to the client
Explain to your client how they can best use the research
Hours
Environment
Travel
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Top skills
Skills are things you're good at. Whether you know what yours are or not, everyone has them!
It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.
Here are some of the skills you'll need to do this job:
- developing a plan
- attention to detail
- researching
- questioning
- observation
- working with numbers
- problem solving
- written communication
- verbal communication
- cooperating
Your skills are important
Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.
Getting in
Explore the sections shown for more information about getting into this career.
You might have qualifications which are not shown here but will allow you access to a course. You can compare your qualifications by looking at their SCQF Level. For more information about this, check out the SCQF website.
Always contact the college, university or training provider to check exactly what you'll need.
Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:
Business
English
English and Communication
Mathematics
Statistics
Applications of Mathematics
Most market research executives have a degree (SCQF level 9/10) in areas such as:
Business studies
Consumer Studies
Maths
Statistics
Economics
Psychology
Marketing
To enter a degree (SCQF level 9/10) usually requires National 5 qualifications and a minimum of three Highers or a relevant HNC/HND.
Competition for positions is strong.
Previous experience in marketing, sales or advertising or as a market research interviewer.
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