Market research executive
Career outlook for market research executive
UK Salary Ranges
Entry-level
£20,000
£20,000
Experienced
£36,000
£36,000
Currently employed in Scotland
17,000
Salary information is provided by the "National Careers Service". "Oxford Economics" supplies job forecasts and employment figures. Due to COVID-19 the jobs market is constantly changing. Some of the information may not reflect the current situation.
What's it like?
You would collect and analyse information find out people’s views about products or issues. You’d do the research for businesses and organisations to help them plan new products or services.
You’d either collect data by doing quantitative research, where you’d analyse the numbers from surveys of large samples of people.
Or you’d do qualitative research, where you analyse the language used by people in focus groups and in-depth questionnaires.
You’d probably specialise in consumer and industrial research, or focus on research into social and political issues.
You would:
- Meet clients to discuss research projects
- Come up with a plan or proposal and present it to the client
- Manage a budget
- Design questionnaires and organise surveys
- Explain the process to interviewers and researchers
- Monitor progress of surveys
- Analyse data and present results to the client
- Explain to your client how they can best use the research
Working conditions
Hours
Travel
Environment
UK employment status
Full-time
61%
Part-time
28%
Self employed
11%
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Find a jobTop skills
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- Cooperating
- Verbal communication
- Written communication
- Problem solving
- Working with numbers
- Observation
- Questioning
- Researching
- Attention to detail
- Developing a plan
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Qualifications
Most market research executives have a degree (SCQF level 9/10) in areas such as:
- Business studies
- Consumer Studies
- Maths
- Statistics
- Economics
- Psychology
- Marketing
To enter a degree (SCQF level 9/10) usually requires National 5 qualifications and a minimum of three Highers or a relevant HNC/HND.
Competition for positions is strong.
Useful subjects
- English (required by most courses)
- Maths (required by most courses)
- Business
- Accounts/economics
- ICT subjects
- Modern languages
- Social studies subjects such as media or psychology
Helpful to have
Previous experience in marketing, sales or advertising or as a market research interviewer.