Advertising account executive

account handler account manager

Career outlook for

Figures and forecasts for roles at the same level, which require similar skills and qualifications.

Average UK salary

Currently employed in Scotland

Jobs forecast

This information is supplied by LMI For All, where data is currently available for Scotland.

What's it like?

You would help businesses and organisations reach their customers by organising successful advertising campaigns.

You'd find out what the business wants to achieve from its advertising. Then you would work with your agency's creative staff to come up with an exciting idea.

You'd present your agency's ideas to the clients and explain what it will cost.

If they approve then you'd then brief the creative team to produce the words and artwork, make sure that deadlines are met and that the advertising campaign is launched on time.

You'd monitor the campaign once it is up and running and report on its impact so your clients are satisfied that their money was well spent.

It would be important that you keep in contact with the client at all stages of the campaign and that you manage the account's budget and invoice the client.

You would normally handle about three or four accounts at the same time. You'd highlight successful campaigns as examples to win new business.

You could work for a communication agency that deals with one or more types of advertising media including digital, social media, mobile marketing and direct.

Working conditions


You would usually work from 9am to 5pm, Monday to Friday. You could often work longer hours when you have deadlines to meet.


You would be based at an office but would go out to meet clients.


You may travel to meet clients.

UK employment status



Self employed

Here are some of the skills that people in this job would be most likely to have:

  • Communicating with people
  • Persuading people
  • Taking the lead
  • Being tactful
  • Presenting to people
  • Budgeting
  • Planning and organising
  • Time management

Build your skills

Your skills can help you choose the career that’s right for you. You can build your skills through work, study or activities you do in your spare time.

To understand more, have a look at what are my skills?

Keep track of your skills in your account and find the jobs, opportunities and courses that suit you.

Click here to view / add your skills

Getting in

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you’ll need.


Most entrants are graduates. Relevant degrees include:

  • Advertising
  • Marketing
  • Statistics or operational research
  • Communication
  • Media studies
  • Business or management
  • Psychology

To enter a degree (SCQF Level 9/10) requires National 5 qualifications and a minimum of three highers at C or above or a relevant HND/HNC. 

Useful subjects

  • English (required by many courses)
  • Maths 
  • Social subjects
  • Business

You will also need

Many courses and employers require a portfolio.

Once in work/qualified it is advised you register with Institute of Practitioners in Advertising (IPA).

Helpful to have

Qualifications and experience that show understanding and experience of the industry such as:

  • Skills for Work Creative Digital Media (SCQF Level 4)
  • Creative Industries (SCQF Level 5)