Advertising account executive

account handler account manager

Career outlook for

Figures and forecasts for roles at the same level, which require similar skills and qualifications.

Average UK salary

Currently employed in Scotland

Jobs forecast

This information is supplied by LMI For All, where data is currently available for Scotland.

What's it like?

You would help businesses and organisations reach their customers by organising successful advertising campaigns.

You'd find out what the business wants to achieve from its advertising. Then you would work with your agency's creative staff to come up with an exciting idea.

You'd present your agency's ideas to the clients and explain what it will cost.

If they approve then you'd then brief the creative team to produce the words and artwork, make sure that deadlines are met and that the advertising campaign is launched on time.

You'd monitor the campaign once it is up and running and report on its impact so your clients are satisfied that their money was well spent.

It would be important that you keep in contact with the client at all stages of the campaign and that you manage the account's budget and invoice the client.

You would normally handle about three or four accounts at the same time. You'd highlight successful campaigns as examples to win new business.

You could work for a communication agency that deals with one or more types of advertising media including digital, social media, mobile marketing and direct.

Working conditions

Hours

You would usually work from 9am to 5pm, Monday to Friday. You could often work longer hours when you have deadlines to meet.

Environment

You would be based at an office but would go out to meet clients.

Travel

You may travel to meet clients.

UK employment status

Full-time

Part-time

Self employed

Here are some of the skills needed for this job. Sign in to see how your skills match up.

  • Taking responsibility
  • Negotiating
  • Time management
  • Managing resources
  • Implementing ideas
  • Verbal communication
  • Networking
  • Researching
  • Creative

Build your skills

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Getting in

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you’ll need.

Qualifications

Most entrants are graduates. Relevant degrees include:

  • Advertising
  • Marketing
  • Statistics or operational research
  • Communication
  • Media studies
  • Business or management
  • Psychology

To enter a degree (SCQF Level 9/10) requires National 5 qualifications and a minimum of three highers at C or above or a relevant HND/HNC. 

Useful subjects

  • English (required by many courses)
  • Maths 
  • Social subjects
  • Business

You will also need

Many courses and employers require a portfolio.

Once in work/qualified it is advised you register with Institute of Practitioners in Advertising (IPA).

Helpful to have

Qualifications and experience that show understanding and experience of the industry such as:

  • Skills for Work Creative Digital Media (SCQF Level 4)
  • Creative Industries (SCQF Level 5)