Career outlook for market research data analyst
UK Salary Ranges
Currently employed in Scotland
What's it like?
You would analyse the responses to surveys to find out what people think and feel about issues or products.
You’d report the results to businesses and organisations and explain what the information means for their sales and services.
It would be important to be able to work confidently with statistics and written information. You would analyse data from market research surveys for clients from industry, business or government.
You’d use your creativity to make the numbers interesting and understandable for people who are not experts.
- Speak to clients to understand what they want to know
- Write proposals describing how you will do the research
- Advise researchers about survey methods and design
- Lead teams and projects
- Check the quality of the data collected
- Analyse the data using statistical software programs and techniques, spreadsheets and computer models
- Present the research results through talks, written reports, graphs and tables
- Explain findings to market research executives, who may not have specialist mathematical or statistical knowledge
- Help research executives present the information and ideas in a way that clients can understand and use
You’d need to work well with your clients. You might work on several projects with different clients at the same time.
UK employment status
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- Working with technology
- Problem solving
- Working with numbers
- Attention to detail
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