Market research interviewer

Career outlook for

Figures and forecasts for roles at the same level, which require similar skills and qualifications.

Average UK salary

Currently employed in Scotland

Jobs forecast

This information is supplied by LMI For All, where data is currently available for Scotland.

What's it like?

You would ask people questions and collect their answers to provide information to businesses or organisations about public opinion.

You would stop people in the street or phone them to get them to spend time with you and answer your questions.

You’ll need to listen carefully and record the information correctly and clearly: it would be useful to have neat writing.

You’d work for a research agency which would run the project. The agency would prepare a questionnaire designed to find the information that an organisation or business needs.

You might be asking questions for:

  • All sorts of businesses
  • An advertising agency
  • A government department or agency
  • A charity
  • A polling organisation

As part of a team, you would:

  • Go to an information session (briefing) about the research project
  • Stop people in the street, phone them or go to their home to ask them questions
  • Explain about the research and how it’ll be used
  • Ask a number of set questions from the questionnaire
  • Record people’s answers on paper forms, a hand-held computer or video
  • Organise the results and pass them back to the market research organisation

The agency would require you to complete a set number of interviews with people from the target audience. You’d need to be friendly and polite but also move on quickly if someone isn’t interested.

Working conditions

Hours

Part-time and short-term temporary work is common. Hours can be irregular, including evenings and weekends. Some organisations offer more long-term contracts after a few months.

Environment

You may interview people face-to-face in the street, in shopping centres or door-to-door. This can mean spending a long time on your feet in all weather conditions. As a telephone interviewer, you may work from a call centre or from home.

Travel

You may need a car to travel to different sites.

UK employment status

Full-time

Part-time

Self employed

Here are some of the skills needed for this job. Sign in to see how your skills match up.

  • Communicating with people
  • Listening to people
  • Working as part of a team
  • Persuading people
  • Being tactful
  • Communicating ideas through writing
  • Working on your own
  • Accuracy
  • Using computers
  • Working with numbers
  • Paying attention to detail

Build your skills

Your skills can help you choose the career that’s right for you. You can build your skills through work, study or activities you do in your spare time.

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Getting in

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you’ll need.

Qualifications

There are no formal qualifications required to enter this role.

Helpful to have

Qualifications and experience that show some understanding of marketing, communication skills and ICT skills such as Skills for Work Creative Digital Media (SCQF level 4) or Retailing (SCQF level 5).

Experience of dealing with the public, in any kind of customer service job.

Fluency in a language other than English may be useful.