Market research interviewer

Print and publishing, marketing and advertising

Career outlook for market research interviewer

UK Salary Ranges





Currently employed in Scotland


Salary information is provided by the "National Careers Service". "Oxford Economics" supplies job forecasts and employment figures. Due to COVID-19 the jobs market is constantly changing. Some of the information may not reflect the current situation.

What's it like?

You would ask people questions and collect their answers to provide information to businesses or organisations about public opinion.

You would stop people in the street or phone them to get them to spend time with you and answer your questions.

You’ll need to listen carefully and record the information correctly and clearly: it would be useful to have neat writing.

You’d work for a research agency which would run the project. The agency would prepare a questionnaire designed to find the information that an organisation or business needs.

You might be asking questions for:

  • All sorts of businesses
  • An advertising agency
  • A government department or agency
  • A charity
  • A polling organisation

As part of a team, you would:

  • Go to an information session (briefing) about the research project
  • Stop people in the street, phone them or go to their home to ask them questions
  • Explain about the research and how it’ll be used
  • Ask a number of set questions from the questionnaire
  • Record people’s answers on paper forms, a hand-held computer or video
  • Organise the results and pass them back to the market research organisation

The agency would require you to complete a set number of interviews with people from the target audience. You’d need to be friendly and polite but also move on quickly if someone isn’t interested.

Working conditions


Part-time and short-term temporary work is common. Hours can be irregular, including evenings and weekends. Some organisations offer more long-term contracts after a few months.


You may interview people face-to-face in the street, in shopping centres or door-to-door. This can mean spending a long time on your feet in all weather conditions. As a telephone interviewer, you may work from a call centre or from home.


You may need a car to travel to different sites.

UK employment status





Self employed


Create a qualification route

We've found some examples of the qualifications that could help you get this job.

Discover my route

Search course options

Thinking about your future? There are lots of courses available that could interest you. Use our course search to explore course options.

Find courses

Search job opportunities

If you're looking for your new career our job search can help you. Discover interesting opportunities and decide your next steps.

Find a job

Here are some of the skills needed for this job. Sign in to see how your skills match up.

  • Filtering
  • Attention to detail
  • Understanding
  • Listening
  • Verbal communication
  • Written communication
  • Cooperating
  • Empathising
  • Questioning
  • Observation

Skills Explorer

Your skills can help you choose the career that's right for you. You can build your skills through work, study or activities you do in your spare time.

Our Skills Explorer tool will help you understand what skills you have and match them to jobs that might suit you.

Use the Skills Explorer tool

Getting in

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you'll need.


There are no formal qualifications required to enter this role.

Helpful to have

Qualifications and experience that show some understanding of marketing, communication skills and ICT skills such as Skills for Work Creative Digital Media (SCQF level 4) or Retailing (SCQF level 5).

Experience of dealing with the public, in any kind of customer service job.

Fluency in a language other than English may be useful.