Content designer

video content designer
Print and publishing, marketing and advertising

Career outlook for content designer

UK Salary Ranges





Currently employed in Scotland


Salary information is provided by the "National Careers Service". "Oxford Economics" supplies job forecasts and employment figures. Due to COVID-19 the jobs market is constantly changing. Some of the information may not reflect the current situation.

What's it like?

Content designers create online content to suit the needs of their audience. 

You'd research and understand users to create web pages and other online content for them. You’d present this in a way that is easy to understand and accessible to all. 

You'd continually review and update the online content you work with to make sure it is meeting the needs of users. 

If you have a way with words, this could be an ideal career for you. A big part of the role is writing. You could also be a video content designer if you have flair with a camera and know how to edit multimedia content. 

Content is not limited to words or videos. You'll need to present information in a way that suits your audience. For example, content can also be images, audio, diagrams or charts. 

What you might do: 

  • work with users to understand what they want and need from your content 
  • write and edit text 
  • create and edit video content 
  • publish content using a content management system (CMS) 
  • structure content and pages in a logical, user-focused way 
  • keep site content up to date 
  • edit and proofread text written by colleagues or freelancers 
  • create and use editorial guidelines, such as a house style 
  • plan and develop content with other departments or clients 
  • use search engine optimisation (SEO) techniques to make sure web pages are easy to find 
  • look at data to evaluate and report on content 
  • check and reply to online and email enquiries 

You might train new staff on how to produce and edit content. You'd also need to keep up to date with changes in web technology and good practice. 

You might work alone or in a team with web developers, designers, and marketing and communications staff. 

An excellent standard of English grammar, punctuation and spelling would be essential. You’d also need to know about online writing issues, such as content structure and website accessibility. 

Working conditions


You'd work between 35 and 40 hours a week from Monday to Friday, 9am to 5pm. You might be able to work flexible hours depending on your employer.


You'd work from an office, at home or a mixture of both.


You might travel to carry out research with users or for external meetings.

UK employment status





Self employed


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Here are some of the skills needed for this job. Sign in to see how your skills match up.

  • Building relationships
  • Cooperating
  • Working with technology
  • Written communication
  • Creative
  • Researching
  • Attention to detail
  • Developing a plan
  • Mentoring

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Getting in

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Foundation Apprenticeships

Choosing a Foundation Apprenticeship as one of your subjects in S5 and S6 can help you get a head start with this type of job.

You'll get an SCQF level 6 qualification (the same level as a Higher) plus valuable work placement experience and skills you can't learn in a classroom.

Interested? Find out what's on offer at your school on


There is no set way to become a content designer, you can follow many paths to get there. 

Although a degree is not always needed, it can be helpful to have one. Some employers will value a degree in a relevant area, for example: 

  • Communications 
  • Journalism 
  • English 
  • Digital Media 
  • Marketing 

Use our course search to find the right option for you

You could learn the skills you need, gain experience and get paid through an apprenticeship. You'd also study towards a qualification to help you apply for content designer jobs. 

You can learn more about apprenticeships on

These options might be a good step towards a career in content design: 

Useful subjects

  • English 
  • media 
  • maths 
  • ICT 
  • creative subjects such as art and design 
  • Social Studies subjects such as Media 

You will also need

Excellent writing skills and a high standard of English. 

Helpful to have

For some roles, you'll need to share examples of your work. It's helpful to keep a portfolio of any writing or other related work you can show off.