Image consultant

stylist personal shopper

Career outlook for

Figures and forecasts for roles at the same level, which require similar skills and qualifications.

Average UK salary

Currently employed in Scotland

Jobs forecast

This information is supplied by LMI For All, where data is currently available for Scotland.

What's it like?

You would help people make the most of their appearance so they’re confident in personal and professional situations.

You’d tactfully suggest changes to their clothes, hairstyle and public speaking style that you think will help them make a positive impact on other people.

You would advise people about:

  • What colours suit them
  • The styles of clothes, make-up and hair that suit them
  • Choosing and applying make-up
  • Organising their wardrobe to make it easy to pick the right outfit
  • Personal styling for events like weddings or business meetings
  • How to present themselves in public

You could also work with a company. You would advise their employees about:

  • How to give training workshops
  • How to use their voice and body language positively in talks and presentations
  • Their personal ‘branding’ and changing the way they appear to other people
  • Understanding brand and corporate cultures
  • Business etiquette, including spoken and written communication skills.

You’d refer your clients to your wide network of partners including hair stylists, make-up artists and voice coaches.

You would work with people in public and private companies, politics, media and retail.

You might also do media work. You could contribute to television and radio programmes and to articles in the local, national and specialist press.

Working conditions


Your hours will be flexible, depending on your clients, and could include evenings and weekends.


You would usually work from home, so would need to have a suitable office space.


You may travel to visit clients at home or at work.

UK employment status



Self employed

Here are some of the skills that people in this job would be most likely to have:

  • Communicating with people
  • Listening to people
  • Persuading people
  • Helping customers
  • Being tactful
  • Using computers
  • Being creative
  • Budgeting
  • Planning and organising
  • Time management

Build your skills

Your skills can help you choose the career that’s right for you. You can build your skills through work, study or activities you do in your spare time.

To understand more, have a look at what are my skills?

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Getting in

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you’ll need.


You do not need formal qualifications to enter this career.

Many image consultants do courses accredited through the Federation of Image Professionals International (FIPI).

An experienced image consultant can complete a Masters Award in Image Consultancy accredited by City and Guilds.

Useful subjects

  • Maths
  • English
  • Business
  • Care
  • Design-based subjects such as Art & Design or Fashion and Textile Technology

Helpful to have

A background in:

  • Beauty Therapy
  • Hairdressing
  • Retailing
  • Marketing
  • Business


Explore more information about this job