Image consultant

Print and publishing, marketing and advertising

Career outlook for image consultant

Average UK salary


Currently employed in Scotland


"LMI for All" supplies our salary and employment status information. "Oxford Economics" supplies job forecasts and employment figures. Due to COVID-19 the jobs market is constantly changing. Some of the information may not reflect the current situation.

What's it like?

You would help people make the most of their appearance so they’re confident in personal and professional situations.

You’d tactfully suggest changes to their clothes, hairstyle and public speaking style that you think will help them make a positive impact on other people.

You would advise people about:

  • What colours suit them
  • The styles of clothes, make-up and hair that suit them
  • Choosing and applying make-up
  • Organising their wardrobe to make it easy to pick the right outfit
  • Personal styling for events like weddings or business meetings
  • How to present themselves in public

You could also work with a company. You would advise their employees about:

  • How to give training workshops
  • How to use their voice and body language positively in talks and presentations
  • Their personal ‘branding’ and changing the way they appear to other people
  • Understanding brand and corporate cultures
  • Business etiquette, including spoken and written communication skills.

You’d refer your clients to your wide network of partners including hair stylists, make-up artists and voice coaches.

You would work with people in public and private companies, politics, media and retail.

You might also do media work. You could contribute to television and radio programmes and to articles in the local, national and specialist press.

Working conditions


Your hours will be flexible, depending on your clients, and could include evenings and weekends.


You would usually work from home, so would need to have a suitable office space.


You may travel to visit clients at home or at work.

UK employment status





Self employed


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Here are some of the skills needed for this job. Sign in to see how your skills match up.

  • Supporting
  • Listening
  • Verbal communication
  • Creative
  • Designing
  • Empathising
  • Respecting
  • Developing a plan
  • Negotiating

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Getting in

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you'll need.


You do not need formal qualifications to enter this career.

Many image consultants do courses accredited through the Federation of Image Professionals International (FIPI).

An experienced image consultant can complete a Masters Award in Image Consultancy accredited by City and Guilds.

Useful subjects

  • Maths
  • English
  • Business
  • Care
  • Design-based subjects such as Art & Design or Fashion and Textile Technology

Helpful to have

A background in:

  • Beauty Therapy
  • Hairdressing
  • Retailing
  • Marketing
  • Business