Career outlook for SEO specialist
Average UK salary
Currently employed in Scotland
What's it like?
We use search engines every day. You type what you’re looking for into a search engine, like Google or Yahoo, and it returns a list of web pages to answer your question. But have you ever thought about what's behind those lists of links? How did they get there?
SEO or search engine optimisation is the name given to activity that helps to improve search engine rankings.
An SEO specialist uses various techniques and tactics to get a website as close to the top of the list as possible. They decide on the best techniques and monitor the results.
What you might do:
- Carry out keyword research to find out what words people search for
- Check rankings and analytics to monitor performance of websites and present ideas for improvement
- Write content for websites, using keywords tailored for the target audience
- Build backlinks (links from other websites to yours) to improve search engine rankings
- Run pay-per-click (PPC) campaigns
- use social media to push users to the website
- keep up to date with search engine algorithm changes and SEO techniques
UK employment status
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Here are some of the skills needed for this job. Sign in to see how your skills match up.
- Working with technology
- Problem solving
- Attention to detail
- Developing a plan
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