Note: This course is available onlineLength: Varied, SQA Code: H8PT 04, SCQF Credit Points: 5This short course will provide knowledge and skills to understand and run a paid search engine marketing campaign. You will learn how to select keywords andkeyword phrases and create, monitor and evaluate a campaign to meet the objectives of a brief.The learner will:* Understand how search engine marketing fits into the marketing objectives of a business,* Understand the role of keywords and keyword phrases in a paid search marketing campaign,* Be able to run a paid search marketing campaign.There is tutor support available for online learners...

This course will help you understand how digital marketing metrics are generated and how analytics can be used to optimise digital marketing campaigns. This course is excellent for those who are looking for potential employment in Digital Marketing or Data Analytics, or for those working in the industry and would like to upskill their existing qualifications.You will first learn about the 'Customer Sales Funnel' and how to attract customers at the various stages through the funnel. You will then gain a deeper understanding of the tools which are used for tracking data, as well as the methods for optimising and...

This course will help you understand social media and how it fits into the objectives and marketing of a business. This theoretical course is excellent for those who want to enter a marketing role, or those who currently work with a company's social media account in any sector.The course will start by looking at the factors to consider when using social media for a business such as amplification and engagement. You will be able to describe the features and benefits of the different tools and channels that can be used for social media and learn how to plan SMART campaigns...

This course will help you understand how Social Media can be used to plan advertising and promotional campaigns for a business. This theoretical course is excellent for those who want to enter a marketing role, or those who currently work with a company's social media account in any sector.You will first learn how to use digital vouchers for marketing purposes. The course will then look at implementing social media in a business context, such as running parallel campaigns and the impact of PR on your campaigns. You will additionally understand the national and international rules of advertising and promotion. Tutor...

This course is an excellent introduction to those who have an interest in Data Analysis and Data Science. By the end of the course, you will be able to demonstrate a theoretical understanding of the various fields and industries in which Data Science is used. This course is excellent for those who are looking for potential employment in Data Science, or for those working in Data Science and would like to upskill their existing qualifications.You will learn about the processes and systems which are used to extract knowledge or insights from "Big Data", including structured or unstructured data. You will...

This course will outline the promotional mix and allow you to strategise the suitability of methods for your own purposes. It will cover the important components of brand creation and how existing brands currently market their identity.You will then have the opportunity to create a fresh brand for a product or service of your choice and produce an accompanying plan for promotion.Completing this course will award you 5 credits at SCQF Level 6. The unit "Brand Development" will be added to your SQA profile. Tutor support and feedback on your work is available within our eLearning platform from our qualified...

This course will help you understand the use of Keywords in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO). This theoretical course is excellent for those who want to enter a marketing role or those who currently work in digital marketing in any sector. The course will start by looking at the factors to consider when creating an SEO plan such as deciding between Pay-per-Click and Pay-per-Impression. You will then be able to research other companies and their use of keywords in both SEO and SMO and learn how to use this to your advantage. You then will learn...

This qualification is designed for new and aspiring middle managers to really get to grip with their role, gain comprehensive business knowledge and develop the technical skills to lead effectively at this level. For managers looking to develop new management skills to lead their team and gain an insight into their leadership qualities. An essential part of the programme is the 360° feedback tool which is extremely beneficial to the learner.There are 2 mandatory units- Understanding the Management Role to Improve Management Performance- Management CommunicationBenefits for individuals-Consolidate your management skills and experience and build knowledge-Develop the capabilities and personal...

This qualification is aimed at those actively looking to secure their first supervisory role or those with management responsibilities but who have no formal training and would like to develop their skills to progress within the workplace. It is ideal for anyone who is an aspiring manager or leader of the future. Unemployed or those in employment would both be eligible. There are 3 topics covered during this qualification-'Understanding Leadership''Understanding how to establish an effective team''Understanding organising and delegating in the workplace'Benefits to the individual ;-- Gain a range of key management skills-Build leadership capabilities to motivate and engage teams.-Learning...

This accredited ILM unit is aimed at anyone looking to understand the forces for change in an organisation and how to identify and plan for change. It is relevant to those seeking employment and those looking for career progression or to up-skill within their current role. It is particularly timely and relevant to everyone during this COVID situation.There are 2 learning outcomesUnderstand the forces for change in an organisation-Identify the forces that may require the learner's organisation to change by conducting a simple PESTLEor SWOT analysis.Know how to identify and plan change in an organisation-Reflecting on the SWOT analysis to...