Search Engine Marketing- SEM

Course description

Note: This course is available online Length: Varied, SQA Code: H8PT 04, SCQF Credit Points: 5 This short course will provide knowledge and skills to understand and run a paid search engine marketing campaign. You will learn how to select keywords and keyword phrases and create, monitor and evaluate a campaign to meet the objectives of a brief. The learner will: * Understand how search engine marketing fits into the marketing objectives of a business, * Understand the role of keywords and keyword phrases in a paid search marketing campaign, * Be able to run a paid search marketing campaign. There is tutor support available for online learners who wish to seek further assistance with the course. Tutors are available through the learning portal and can also be contacted directly to assist and give feedback to learners against SQA criteria.