Digital Marketing Metrics and Analytics

Course description

This course will help you understand how digital marketing metrics are generated and how analytics can be used to optimise digital marketing campaigns. This course is excellent for those who are looking for potential employment in Digital Marketing or Data Analytics, or for those working in the industry and would like to upskill their existing qualifications. You will first learn about the 'Customer Sales Funnel' and how to attract customers at the various stages through the funnel. You will then gain a deeper understanding of the tools which are used for tracking data, as well as the methods for optimising and analysing Digital Marketing campaigns. By the end of this course, you will be able to discuss the features of analytic software and have an understanding of how to use statistics to plan future campaigns. Tutor support and feedback on your work is available within our eLearning platform from our qualified Assessors, and additional support can be provided if requested. Completing this course will award you 6 credits at SCQF Level 7. The unit " Digital Marketing Metrics and Analytics 1 " will be added to your SQA profile.