Principles of Social Media Advertising and Promotion

Course description

This course will help you understand how Social Media can be used to plan advertising and promotional campaigns for a business. This theoretical course is excellent for those who want to enter a marketing role, or those who currently work with a company's social media account in any sector. You will first learn how to use digital vouchers for marketing purposes. The course will then look at implementing social media in a business context, such as running parallel campaigns and the impact of PR on your campaigns. You will additionally understand the national and international rules of advertising and promotion. Tutor support and feedback on your work is available within our eLearning platform from our qualified Assessors, and additional support can be provided if requested. Completing this course will award you 6 credits at SCQF Level 7. The unit " Principles of Social Media Advertising and Promotion" will be added to your SQA profile.