Brand Development Marketing

Course description

This course will outline the promotional mix and allow you to strategise the suitability of methods for your own purposes. It will cover the important components of brand creation and how existing brands currently market their identity. You will then have the opportunity to create a fresh brand for a product or service of your choice and produce an accompanying plan for promotion. Completing this course will award you 5 credits at SCQF Level 6. The unit "Brand Development" will be added to your SQA profile. Tutor support and feedback on your work is available within our eLearning platform from our qualified Assessors, and additional support can be provided if requested.