This course will help you understand how digital marketing metrics are generated and how analytics can be used to optimise digital marketing campaigns. This course is excellent for those who are looking for potential employment in Digital Marketing or Data Analytics, or for those working in the industry and would like to upskill their existing qualifications.You will first learn about the 'Customer Sales Funnel' and how to attract customers at the various stages through the funnel. You will then gain a deeper understanding of the tools which are used for tracking data, as well as the methods for optimising and...

This course will help you understand social media and how it fits into the objectives and marketing of a business. This theoretical course is excellent for those who want to enter a marketing role, or those who currently work with a company's social media account in any sector.The course will start by looking at the factors to consider when using social media for a business such as amplification and engagement. You will be able to describe the features and benefits of the different tools and channels that can be used for social media and learn how to plan SMART campaigns...

This course will help you understand how Social Media can be used to plan advertising and promotional campaigns for a business. This theoretical course is excellent for those who want to enter a marketing role, or those who currently work with a company's social media account in any sector.You will first learn how to use digital vouchers for marketing purposes. The course will then look at implementing social media in a business context, such as running parallel campaigns and the impact of PR on your campaigns. You will additionally understand the national and international rules of advertising and promotion. Tutor...

This course is an excellent introduction to those who have an interest in Data Analysis and Data Science. By the end of the course, you will be able to demonstrate a theoretical understanding of the various fields and industries in which Data Science is used. This course is excellent for those who are looking for potential employment in Data Science, or for those working in Data Science and would like to upskill their existing qualifications.You will learn about the processes and systems which are used to extract knowledge or insights from "Big Data", including structured or unstructured data. You will...

This course will outline the promotional mix and allow you to strategise the suitability of methods for your own purposes. It will cover the important components of brand creation and how existing brands currently market their identity.You will then have the opportunity to create a fresh brand for a product or service of your choice and produce an accompanying plan for promotion.Completing this course will award you 5 credits at SCQF Level 6. The unit "Brand Development" will be added to your SQA profile. Tutor support and feedback on your work is available within our eLearning platform from our qualified...

This course will help you understand the use of Keywords in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO). This theoretical course is excellent for those who want to enter a marketing role or those who currently work in digital marketing in any sector. The course will start by looking at the factors to consider when creating an SEO plan such as deciding between Pay-per-Click and Pay-per-Impression. You will then be able to research other companies and their use of keywords in both SEO and SMO and learn how to use this to your advantage. You then will learn...

The Business and Administration SVQ at SCQF Level 6 is suitable for those who may be relatively new to an administration role but is also suitable for an experienced administrator. Job roles at this level should involve responsibility and autonomy for a broad range of administrative activities.This qualification takes 9-12 months to complete.This Scottish Vocational Qualification (SVQ) is awarded by SQA and consists of mandatory units and optional units. The range of optional units to choose from, enables the qualification to be tailored to meet both business requirements and the employees specific areas of development.In order to comply with...

This 2-day course goes into detail on a wide range of mental health conditions and the support and help provided by healthcare professionals. It covers the content of both the Level 1 and Level 2 qualifications but it is designed for Senior Managers, HR professionals and those who are responsible for leading and managing a positive mental health culture within their organisation. This course will be delivered over 12 hours in a face to face environment, and will cover; • What is First Aid for Mental Health?• Identifying mental health conditions• Providing advice and starting a conversation• Stress• Mental health conditions• Drugs and alcohol• First Aid for...

This 1-day course covers the content of the Level 1 course but also expands on the effects of drugs and alcohol, incorporates the First Aid for Mental Health Action Plan and covers ways in which a positive mental health culture can be supported within a workplace.This course will be delivered over 6 hours in a face to face environment, and will cover; • What is First Aid for Mental Health?• Identifying mental health conditions• Providing advice and starting a conversation• Stress• Mental health conditions• Drugs and alcohol• First Aid for Mental Health action plan• First Aid for Mental Health in the workplaceYou will receive a certificate from Nuco...

This course is suitable for everyone within a workplace as it provides learners with the knowledge to identify suspected mental health conditions as well as the skills to start a conversation and be able to signpost a person towards professional help. The course will be delivered over 4 hours in a face to face environment, and will cover; • What is First Aid for Mental Health?• Identifying mental health conditions• Providing advice and starting a conversation• Stress• Mental health conditionsYou will receive a certificate from Nuco Training who work in partnership with FAA (the awarding body)