Industry Sector


There’s a career for you in Scotland’s thriving creative industry – whatever your interests are. It’s one of Scotland’s most diverse sectors, covering architecture, TV, radio, film, fashion and textiles, cultural heritage, design, journalism, publishing, music, visual arts, gaming and more. 

If you can combine an imaginative insight and a natural flair for storytelling with a technical skillset, then you could be in demand. Nowadays, solid digital knowledge is essential as well.  

Many people who work in the creative industry are either self-employed and manage their own hours or work on a contractual basis. This means a creative career could be a great choice if you’re an entrepreneur, value flexibility in your work life, love networking, and enjoy promoting yourself and your abilities. 

There’s no shortage of talented young Scots who want to work in the creative industries. To put yourself ahead of the competition, you need to be determined. It’s important to get work experience, volunteer, and take part in extra-curricular activities alongside your studies. This will give you insight into how the industry works, the various jobs and duties involved, and the skills that are required to succeed in each. On-the-job experience will also help you figure out what suits you best and help you build a network of contacts who can help you in the future. 


The industry now

  • Sole traders, micro and small businesses dominate the sector 
  • There are around 15,505 creative businesses employing 96,800 people nationwide 
  • There are a lot of freelancers working in the industry. Self-employment is high in design, film, performing arts, visual arts, music, television and fashion 
  • Scotland’s creative industries contribute significantly to the economy. They contributed £4,400m to the economy in 2020, an increase of 32% from 2010 


*Information provided by Oxford Economics, Burning Glass Technologies, and Scottish Enterprise


The future

Due to the COVID-19 (Coronavirus) pandemic, the jobs market is constantly changing. All future figures are estimated:

  • It's estimated that 7,800 jobs will need to be replaced or created between 2020 and 2023. This is predicated to rise to 12,600 between 2023 and 2030  
  • Creative digital, design, data analytics and storytelling skills in all forms will be in demand 
  • Self-employment levels will continue to be high within the creative sector. So, developing business skills in areas like marketing, social media, e-commerce and book-keeping are as important as developing your creative skills 

Jobs in this industry