Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:
Communication – the various essays, reports, examinations and presentations...

Do you want to understand better how society works? Are you keen to know more about the purpose, processes and outcomes of social welfare, both here and abroad? Why and how do people break the law? How can the criminal justice system define this and how do we police, prosecute and punish people? Our courses look at the nature of social change, social differentiation, the construction and definition of social problems and the maintenance of social order as well as broader questions of process and policy. And we offer an international and comparative approach covering topics that analyse...

French at Stirling is focused on high quality research-led teaching of the language and cultures of the contemporary French-speaking world. Our courses give students an in-depth understanding of language, society and thought across historical and geographical contexts, as well as an opportunity to spend time abroad at a range of exciting partner institutions. Our graduates are dynamic, motivated and flexible. They bring their high-level skills in written and oral communication, translation and intercultural awareness to a wide range of professional contexts. As Language students you will be taught by tutors and lecturers who specialise in the complexities of cultures in...

Accountancy – a qualification you can count on Studying the Bachelor of Accountancy (BAcc) course you will learn that accounting concerns the preparation, presentation and interpretation of financial information to enable investors, lenders, management, employees, government and others to make effective decisions. Accountants are required to register and pass examinations of a recognised professional accountancy body. Having our degree behind you will take you some way to achieving this, as you will gain significant exam exemptions from your chosen professional body’s scheme, allowing you to work at an advanced level earlier. We follow our students’ progress from Year...

French at Stirling is focused on high quality research-led teaching of the language and cultures of the contemporary French-speaking world. Our courses give students an in-depth understanding of language, society and thought across historical and geographical contexts, as well as an opportunity to spend time abroad at a range of exciting partner institutions. Our graduates are dynamic, motivated and flexible. They bring their high-level skills in written and oral communication, translation and intercultural awareness to a wide range of professional contexts. As Language students you will be taught by tutors and lecturers who specialise in the complexities of cultures in...

Do you see yourself working in a business environment? This degree will provide you with a strong knowledge base, skills and competencies to form a foundation from which managerial expertise can develop throughout your working life. The University of Stirling Management School has been awarded a Bronze Charter by the Small Business Charter in recognition of its active participation in supporting local economies through its work with start- ups and small businesses. Stirling Management School is committed to a research-led approach in all of its activities with all of our outputs being rated at an international level, and an impressive...

Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:
Communication – the various essays, reports, examinations and presentations...

We have been teaching and conducting research in journalism since 1978, and our combination of academic and practical work continues to make us one of Scotland’s top institutions in this field. We are top in Scotland for student satisfaction in journalism in the 2016 National Student Survey. Whether Journalism Studies alone or in combination with other subjects, you can expect excellent teaching from staff with a range of skills, from active academic researchers to former and current professionals from media industries. You will also benefit from the Macrobert Arts Centre, an on-campus multi- screen cinema and theatre, and our students...

Psychology is the scientific study of the mind and behaviour. During this course you will investigate how and why humans (and other animals) behave in the ways they do, and learn about the mental processes driving these behaviours. As you’ll discover, Psychology is a very broad subject, covering such diverse areas as brain function, perceiving the world and even the social interactions in a football crowd. Psychology at Stirling is internationally renowned for research and this feeds into teaching. In our taught modules, you learn of the importance of research in furthering the understanding of behaviour and, in practical work,...

Do you enjoy numbers the way others enjoy music, poetry or art? Mathematical training develops both specific skills and broad analytical expertise, which are valued across all professions; and there is a particular demand for graduates who not only have quantitative skills, but also know how to use them. Our courses deliver that sought-after combination – both through our teaching style and our focus on real-world applications of both mathematical and statistical techniques. For instance, you will use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical. Our Mathematics...