Course details
Course description
The MSc Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals.
The course benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures the course meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.
The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you will have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.
The e-Marketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.
Subjects
- Business studies
- Marketing
Entry requirements
Second-class Honours degree or non-UK equivalent qualification in marketing, or a business degree with a significant marketing component. Work experience in digital marketing and/or management may be an advantage, but is not essential.
Course options
Course details
Full time
1st Sep 2023 to 1st Sep 2024
Cost: £14,500.00 (ex. VAT)
Venue details
University of Strathclyde
McCance Building
16 Richmond Street
Glasgow
G1 1XQ
Course details
Full time
1st Jan 2024 to 1st Jan 2025
Cost: Visit the provider's website for details.
Venue details
University of Strathclyde
McCance Building
16 Richmond Street
Glasgow
G1 1XQ