Economics & Marketing

Course description

Study with us
• use key economics concepts and models to better understand real-world problems
• develop excellent analytical and problem-solving skills that are highly valued by employers
• gain the ability to explain complex data in simple terms to a diverse audience
• Marketing is ranked 7th in the UK (Complete University Guide 2023)
• Economics is ranked 5th in the UK (The Times and Sunday Times Good University Guide 2023)

Why this course?
• Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.
• Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.
• Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.
• This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
• Winners of CIM's The Pitch (2018, 2019, 2020 & 2022) with students recognised as ‘Marketers of The Future'

Subjects

• Business economics
• Business studies
• Mathematics
• Statistics
• Economics
• Consumer studies
• Brand management
• Marketing