Hospitality and Tourism Management & Marketing

Course description

Study with us
• Marketing is ranked 7th in the UK (Complete University Guide 2023)
• Study Hospitality & Tourism Management in the context of management, strategy, marketing, enterprise, economics and ethics
• Be part of a dynamic industry which generates £5 billion to the Scottish economy and creates 1 in 10 jobs
• Work closely with local and international enterprises through sponsored consultancy projects
• Ranked in the top 40 universities worldwide for Hospitality & Tourism Management (ShanghaiRanking's Global Ranking of Academic Subjects 2022)

Why this course?
• This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
• Studying Hospitality & Tourism Management opens doors to the largest and fast-growing sector of the economy.
• This degree will prepare you for leadership roles in this dynamic industry which generates £5 billion to the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across a range of industries including hospitality, tourism and events.
• On graduating, you may be able to apply for membership of professional bodies such as the Institute of Hospitality, the Institute of Travel & Tourism, Tourism Society or the Royal Geographical Society.
• Winners of CIM's The Pitch (2018, 2019, 2020 & 2022) with students recognised as ‘Marketers of The Future

Subjects

• Business studies
• Hospitality services
• Tourism
• Events management
• Marketing
• Consumer studies
• Brand management
• Hospitality management