Film & Media and Marketing

Course description

We have been teaching and conducting research in film and media since 1978, and our combination of academic and practical work continues to make us one of Scotland’s top institutions in this field. We are top in Scotland for student satisfaction in the 2016 National Student Survey. Whether studying Film & Media alone or in combination with other subjects, you can expect excellent teaching from staff with a range of skills, from active academic researchers to former and current professionals from media industries. You will also benefit from the Macrobert Arts Centre, an on-campus multi- screen cinema and theatre, and our students often choose to contribute to the campus television station and filmmaking group AirTV, to student newspaper The Brig, and to Air3 Radio. Film and Media teaching combines analysis and practice. You will learn the critical and theoretical skills required to study a range of topics within film, broadcasting, digital media, advertising and political communications. You may select modules devoted to audio and video productions and developing related skills in production, post-production, content development, pitching and research. Film and Media has excellent relationships with media organisations and individual media practitioners, who advise and contribute to our degrees. Students studying with us have full access to a modern suite of media facilities for radio and television production and a state-of-the-art newsroom. You will also be given the opportunity to participate in exchange programmes through which you could study for a semester or a year in a location chosen from a list including the United States, Canada, Australia and countries in Europe. Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:
Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation.

Subjects

• Film studies
• Marketing