Marketing MSc/PgDip/PgCert: Online distance learning

Course description

**Online learning at the University of Glasgow allows you to benefit from the outstanding educational experience that we are renowned for, without having to relocate to our campus.**

Teaching start: January, April or September

Combining marketing’s fundamentals with the latest digital trends, the University of Glasgow’s online Masters degree in Marketing is designed for tomorrow’s world. After grounding you in core marketing topics such as brand management, marketing management and marketing analytics & research, the programme offers optional courses in digital, retail, services and user experience (UX) marketing – subjects crucial for success in today’s digital, customer-centric environment. Bringing you up to date with the latest developments in the field, this online MSc offers contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. This is delivered by our international faculty at the Adam Smith Business School.

**WHY THIS PROGRAMME**

- The Adam Smith Business School is accredited by AACSB, AMBA and EQUIS, making this online Marketing qualification highly attractive to prospective employers

-The School is rated one of the top 100 business schools in Europe by the Financial Times in 2020. .

- The University of Glasgow is also currently ranked 14th in the UK for International Strategic Marketing (QS Rankings 2021).

- Whatever sector or context you’re working in, you will significantly enhance your value as an employee. You will develop the analytical and critical skills you need to make informed marketing decisions for your organisation.

- To apply, previous marketing experience is not essential. What is more important is your ambition and a willingness to embrace new marketing ideas and challenges.

- To help support your learning experience, the 100% online programme offers a mix of engaging learning styles such as video, discussion boards, interactive quizzes, recorded and live seminars, journals and ebooks. Please note that interaction in online environments is not usually in real time, but this may be experienced occasionally.

Through interactive online study you’ll be able to share ideas and create long-lasting networks with your fellow marketeers.

- Adam Smith Business School is triple accredited.

**PROGRAMME STRUCTURE**

**PgCert**
Year 1: 3 x 20 credit core courses

**PgDip**
Year 1: 3 x 20 credit core courses
Year 2: 2 x 20 credit core courses and 2 x 10 credit optional courses

**MSc**
Year 1: 3 x 20 credit core courses
Year 2: 2 x 20 credit core courses and 2 x 10 credit optional courses
Year 3: 1 x 60 credit dissertation

After exploring core subjects such as marketing management, analytics and customer behaviour in year 1 and the beginning of year 2, you will select two (out of four) optional 10 credit courses in the second year.

Before graduating you will need to complete a dissertation, where you will need to draw on the concepts, theories and research you have learnt throughout the programme.

Throughout each course you will be assessed in a variety of ways, which could include essays, discussions, blogs, online presentations, interactive quizzes, assignments or group work. Details of these assignments are found in your induction.

The duration of this programme is 2.5 years to 6 years taken on a part-time basis. For details on full-time options, please speak to an admissions representative.

**Year 1**

**PgCert, PgDip and MSc:**
MARKETING MANAGEMENT
CONSUMER BEHAVIOUR
MARKETING COMMUNICATIONS STRATEGIES AND TACTICS

**Year 2**

**PgDip and MSc:**
BRAND MANAGEMENT
MARKETING RESEARCH & ANALYTICS

**Optional Courses (select two of the below):**
DIGITAL MARKETING
RETAIL MARKETING
SERVICES MARKETING
USER EXPERIENCE (UX) DESIGN

**Year 3**

DISSERTATION

Subjects

• Marketing
• Business studies