International Business with Marketing in Practice
Bachelor of Science (with Honours) - BSc (Hons)University of Dundee
Course details
Course description
This course looks at a mixture of economics, international business, and marketing. It provides a well-rounded and dynamic educational experience in business and marketing. The course takes 3 years to complete. It also includes an optional, funded internship. This gives graduates a solid foundation for various career paths.
The course develops a comprehensive awareness of marketing's important role in global business.
The curriculum has economics at its core, covering both micro and macroeconomics. It analyses the important external factors that influence global business. This includes globalisation and applied policy. These cover areas like:
Marketing Strategies to Doing Business in Scotland
Principles of Marketing Research
Branding
Marketing for Transitional Change
You will explore these topics from a broad variety of perspectives. The course also covers various general business modules. These cover a wide range of global business areas and topics.
This course also includes an optional eight-week internship matched to your chosen industry. Employers overwhelmingly believe graduates who have an internship experience are more employable due to your increased experience of the workings of international companies and organisations.
Subjects
- Management
- Marketing
Entry requirements
Scottish HNC minimum entry requirements: Pass
A relevant HNC with A in the Graded Unit
Scottish HND minimum entry requirements: Pass
Scottish HND with BB in the Graded Units, in a relevant subject
Scottish Higher minimum entry requirements:
Scottish Advanced Higher minimum entry requirements: A,B
at Advanced Higher plus BB at Higher.
Course options
Course details
Full time
16th Sep 2024 to 16th Sep 2027
Cost: £1,820.00 (ex. VAT)
Venue details
Main Site
Nethergate
Dundee
DD1 4HN