Digital Marketing

Course description

This course will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry. You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today.

You will have the opportunity to use these skills in real-world projects, building a portfolio of practical digital outputs for your CV, through placement and live agency projects.

The technical skills you build are globally applicable and in high demand, the modules you study address strategic and theoretical issues that draw on international case studies.

With a strong industry influence, and a curriculum that embraces a global outlook, you will develop a unique skillset that prepares you for an increasingly dynamic and creative range of careers, with demand both locally and internationally.

Subjects

• Marketing
• Public relations
• Advertising
• Digital Media
• Business communication