Digital Marketing and Business Analytics

Bachelor of Arts (with Honours) - BA (Hons)
Robert Gordon University

Course details

Course description

This course will equip you with the ability to design, manage and deliver analytics projects focused within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly analytics-driven marketing environment.

This course shares a common first year with BA (Hons) Digital Marketing. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing and Business Analytics.

Subjects

  • Advertising
  • Business communication
  • Digital Media
  • Marketing
  • Data analysis
  • Public relations

Provided by

Robert Gordon University

Admissions@rgu.ac.uk

01224 262728

Provider website

Garthdee House

Garthdee Road

Aberdeen

AB10 7QB

Entry requirements

Scottish HNC minimum entry requirements: Pass

A relevant HNC will be considered for entry to year 2.

Scottish HND minimum entry requirements: Pass

A relevant HND will be considered for entry to year 2.

Scottish Higher minimum entry requirements: B,B,B,C

Check if you can join this course with your HNC or HND

Course options

Course details

Full time

9th Sep 2024 to 9th Sep 2028

Cost: £1,820.00 (ex. VAT)

Venue details

Main Site - Aberdeen

Garthdee House

Garthdee Road

Aberdeen

AB10 7QB

Who to contact

Admissions@rgu.ac.uk

01224 262728