Digital Marketing

Course description

Essential skills for marketing your business or enterprise through digital channels.

Improve your digital marketing activities as well as measuring success, this workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques available.

You will look at the key tools and techniques available for digital marketing, devise a marketing plan, create a digital profile, look at creating your own website, social media marketing and setting objectives.

Learning outcome

Progression:

Whether you wish to progress in your studies or enter the world of work, North East Scotland College has excellent progression opportunities, with links to eight universities across Scotland and great relationships with industry employers.

Upon successful completion of this course, you can progress to the following course at North East Scotland College: