Fashion and Lifestyle Marketing

MSc
Glasgow Caledonian University

Course details

Course description

MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

Subjects

  • Fashion
  • Business studies

Provided by

Glasgow Caledonian University

studentenquiries@gcu.ac.uk

0141 331 3000

Provider website

City Campus

Cowcaddens Road

Glasgow

G4 0BA

Entry requirements

UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Course options

Course details

Full time

1st Jan 2024 to 1st May 2025

Cost: £8,500.00 (ex. VAT)

Venue details

GCU London

40 Fashion Street

Spitalfields

Tower Hamlets

London

E1 6PX

Course details

Part time

29th Jan 2024 to 29th Jan 2026

Cost: £8,500.00 (ex. VAT)

Venue details

GCU London

40 Fashion Street

Spitalfields

Tower Hamlets

London

E1 6PX