Using AI to Gain a Competitive Edge for your Customer Experience (CX)

This two-week course will empower you with the knowledge, practical skills, and digital tools to use AI to improve your customer experience and boost sales.

Customers are spending more and more time interacting with brands across social media, websites, and other online channels.

On this course, you’ll explore ways to take advantage of information about your customer interactions. You’ll learn how to gather customer data and take quick actions based on deeper insights.

In a competitive environment, AI can play a central role in enabling businesses to extract insights at the right time to improve return on investment (ROI). Deep learning and generative AI are playing an ever increasing role in marketing and customer experience.

As you discover practical applications of AI that can support your business’s AI evolution, you’ll be introduced to AI-driven technology platforms.

You’ll also learn how to build the required infrastructure to implement AI within your organisation.

The lead course educator, Jaimie Patel, is VP of Marketing Science at Critical Mass, a leading digital marketing and experience agency.

Jaimie has over 15 years’ experience in digital marketing, data science, and AI and has worked on numerous projects identifying smarter insights for digital marketing performance and customer experience using AI and machine learning-driven modelling.

Under her expert guidance, you’ll learn how to create a company culture where AI leads decision-making and develop a roadmap for AI implementation that increases overall sales and business profitability.

• What AI is, its history, uses, and future applications.
• Key AI methods.
• How AI can be used to measure the CX and support the end-to-end customer journey.
• AI platforms that can optimize the CX.
• How to leverage and customize existing AI Technology.
• How to create an AI infrastructure in your organization.