Marketing with Entrepreneurial Skills (SCP)

Course description

This course is for S5 and S6 pupils who are still at school.
This course will provide learners with a vocationally relevant introduction to Marketing and Entrepreneurial Skills to enable progression to further study.  

The course is designed to provide learners with an understanding of the concepts of the marketing mix, the impact of digital marketing developments and the importance of marketing strategies in order to identify and maintain the success of an entrepreneurial business venture.

You will gain knowledge and skills in the following

• Market Research 
• Target Markets
• Digital Developments
• Alternative Marketing Strategies

What you will learn

• Marketing Skills for the Entrepreneur
• Customer Service Skills for the Entrepreneur
• Creating a Business Plan
• Planning a Social Media campaign

Meta Skills Developed

• Integrity
• Adapting
• Initiaive
• Communicaton
• Collaboration
• Curiosity
• Critical thinking

Learning outcome

• HND Year 1 Marketing Communications
• HNC Business with marketing, subject to entry requirements.