Marketing HNC

Course description

The HNC in Marketing (SCQF level 7) develops knowledge and skills in areas such as marketing theory and practice, advertising and PR, and using digital and social media (including analytics, search engine optimisation, etc.).

This qualification covers areas such as Introduction to Marketing; Marketing Research; Advertising and the Advertising Industry; PR; Marketing Planning; Social Media; Digital Marketing Communications of Website and Content Development, including the use of analytics, SEO, etc.

The course is a combination of theory and practical subjects, where learners have an opportunity to apply they’re new knowledge and skills to create Advertising and Public Relations campaigns.

What you will learn

You will cover a selection of Marketing and Advertising units including:

• Marketing - An Introduction
• Public Relations: Principles and Practice
• Digital Marketing Communications: Content Development
• Digital Marketing Communications: Website Tools and Techniques
• Advertising: The Advertising Industry
• Market Research Theory
• Marketing Planning: An Introduction
• Marketing Communications: Graded Unit 1

Meta Skills Developed:

• Integrity
• Adapting
• Initiative
• Communication
• Collaboration
• Curiosity
• Critical thinking

Learning outcome

Higher National qualifications also provide the knowledge and understanding required for related Scottish Vocational Qualifications (SVQs), For example, Diploma in Digital Marketing

Successful learners could also progress to qualifications from a range of professional bodies in this area, such as:

• Professional PR Certificate (CIPR)
• Certificate and/or Diploma and/or Digital Diploma in Professional Marketing (CIM)
• Diploma in Digital Marketing (CAM)
• Institute of Direct and Digital Marketing (IDM) qualifications
• Pathways

This course prepares learners for careers in a number of related sectors, such as

• Marketing
• Public Relations (PR)
• Customer Service
• Advertising.