Marketing: Advertising And Public Relations (SP) NPA (SCQF level 5)

Course description

Please Note

This is a school-college partnership course.  We can only accept online applications from Glasgow City school students (S4-S6).  If you attend a different school please use the Contact Us button to get in touch.

This interactive, practical and dynamic course is designed to provide you with an introduction to marketing specialist areas such as branding, social media marketing and advertising.  

Across a series of short lectures, interactive activities and practical assignments, you'll explore the concept of branding products and services.  Working collaboratively, you will examine a range of strategies used to create a brand.   

You'll consider how marketing can influence consumer behaviour.  You will determine how advertising has been used to promote products from its earliest use in physical media, through radio and television to the viral social media campaigns of today.  You'll develop real world skills as you use industry standard tools and digital applications to get hands on experience in developing a portfolio of work.  

As well as access to a lecturing team with years of industry experience, this course is enhanced by visits and guest speakers from advertising, marketing and PR professionals and employers.