Certificate of Professionalism in Innovation Practice (SCQF level 8)

Course description

Innovation is an integral component of driving organisational success. When implemented in an interconnected and systematic way, it delivers both economic growth and business benefit. Disruptive innovations are redefining businesses and reshaping economies. It is therefore important to understand the interconnectedness of ecosystems that help to define "where to play" to create game-changing opportunities.



Why you should attend

• Build successful innovation programmes and interventions.



• Design innovative, go-to-market strategies that drive growth.



• Achieve more value and secure a competitive advantage.



• Identify and exploit new markets that are uncontested.



• Apply creative strategies to market your business offerings.

You'll study:

• What does innovation mean to you? And what are your innovation goals?



• What is the relationship between IP, R&D, Innovation and Growth?



• How to position yourself as an industry leader or a fast-follower in innovation?



• What are your most recent innovation successes?



• How well is innovation rewarded in your organisation?



• How do you measure innovation contribution to business performance?



• How do you rate your organisation's understanding of customer needs and adjacent markets?



• How effective are your innovation outcomes in relation to your competitors?



• How do you benchmark your innovation process?



• What prevents innovation in your organisation?

You will be introduced to a range of tools and techniques and shown how, when and where to use them to achieve optimum results from innovation.