Online Search Engine Optimisation for Business

Course description

Approved by CPD The Online Search Engine for Business course is principally aimed at those who wish to work in a role in SEO in any business setting or for those who wish to progress within their current job role by updating their skills. The course will help candidates see how websites could rank above competitors’, using the kind of search terms that turn visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put websites in a prime position on Search Engine Results Pages. The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot. GUIDED LEARNING HOURS Approximately 80 minutes are required for this course. Tutor support is available by email and telephone. FORM OF ASSESSMENT A short test concludes each module. A passmark of 70% for each module is required to successfully pass the course. SYLLABUS Introduction to SEO Link Building On-Site SEO Social Media as part of SEO Local Search Pay Per Click (PPC)