Introduction to Entrepreneurship

Course description

‘Intellectual property’ refers to the intangible creations of the human mind - the protection of which are crucial to the promotion of innovation and entrepreneurship. This course will introduce you to all the various types of intellectual property and their roles in the business world. Discover their value and importance in the protection of technology and how the rights are managed for society’s benefit.

We live in a materialistic world where people accumulate wealth through entrepreneurship, an exciting but daunting business. This course brings you to the core of entrepreneurship and innovation. Entrepreneurship is about organising people to achieve a common goal. It consists of using proactive special leadership skills to influence people’s conduct to attain their objectives and society’s benefit. The entrepreneur knows how to optimise risk and innovate to take advantage of opportunities as well as how to take personal responsibility to manage change within a dynamic environment. This includes the development of technology and use of intellectual property to protect it to give entrepreneurs a competitive advantage over their competitors.

Intellectual property laws are drafted so that both the entrepreneur and society benefit from the invention. Explore the value of patents and industrial design principles that protect the entrepreneur, along with trademark and copyright. This protection is safeguarded through various types of strategies, including patent ticketing and cross-licensing. As you work through the course, you will learn the value that innovation has for an entrepreneur. This includes the production or adoption, assimilation and exploitation of value-added novelty in economic and social spheres. Including process and outcome, you will notice that innovation is a technological change recent to both enterprise and the economy that is diffused into the economy and adopted by firms. Innovation may be achieved through a three-step process: idea selection, execution and value creation. Entrepreneurship-related terminologies will be addressed as you must understand the difference between both terminologies as a prospective entrepreneur.

Finally, you will learn two ways to classify innovation and innovation types under each section: different presentations of Gmail are good examples of incremental innovation whereas artificial intelligence is an excellent example of radical innovation. Explore the various case studies surrounding these classifications, which take into account the practical aspects of entrepreneurship. This course will be of great interest to any person who wants to become business-oriented or a tycoon. Students, prospective entrepreneurs and leaders of start-up companies will find this course particularly interesting. Are you interested in refining your understanding of entrepreneurship? Why wait? Become a business magnate and start this course today!