Media, Society and Culture

Course description

This free online media, culture, and society course will give you an introduction to mass media, legacy media, social media, and society digital culture. You will learn how mass media products work and look into the influence of TV, film, and music on society and culture. You will also look into Agenda-Setting Theory and Gatekeeping Theory, the Limited Effects Paradigm and Limited Capacity Processing Model, and a whole lot more.

This free online Media, Society and Culture course will help you to understand the role of mass media in society and its cultural implications. This course is designed to help equip students and professionals with the skills and knowledge needed to critically analyse today's sociology of media culture and media society around the world.

The course begins by providing a brief overview of the origins of mass communication and the role of mass media in today's society. Next, you will learn about the practice of digital culture as an expression of individualization, post-nationalism, and globalization. You will also learn about the role of social media and the concept of social capital. The course then moves on to explain media literacy and critical media theories established in media studies research. Next, you will learn about the cultural implications of television, films, music, and radio broadcasting on society. You will also learn about "superbug" media products, such as podcasting, and digital gaming as a mass communication platform. The course will then proceed to explain the role and future of newspapers and digital news in today's society.

Lastly, you will learn about the role of advertising, marketing, and PR as mass communication tools. This course will be of interest to anyone working in mass-media related fields or for anyone who wants to learn about how to critically analyse today's media culture and media society. So, why wait? Start the course today and by the end of the week, you will have gained some valuable knowledge and skills you can apply in real life!