Advanced Copywriting Skills and Techniques

Course description

Any time you write words to persuade people to take action, that’s copywriting, whether in an email, ad or webpage. Learn how to choose and arrange words to attract attention, become memorable and achieve a competitive edge. By incorporating the techniques in this course, you improve sales and take marketing to a higher level. Although we’ve called this an ‘advanced’ course, it’s open to anyone who wants to master the creative power of words.

In today's fast-moving, fickle marketplace, get a leg up on the competition by singing and dancing with words. Creative wordplay not only snags readers' attention but also keeps them engaged and smiling with your sales presentation. As a result, people become more likely to remember your offer and share your pitch with friends, family and far-flung strangers.

Did you notice how the previous paragraph had fun with sound? That's one of the twenty-five advanced techniques you learn in this course. Others involve comparisons, sensory detail, strategic teasing and surprising word choices. Discover how to use just enough of these methods without becoming heavy-handed. So whether you're biting your pen over email subject lines, product descriptions, quick little ads or subheads that keep people reading a blog or newsletter, this course teaches you how to sparkle with originality, captivate readers and tickle their desires.

More than 200 examples from actual marketing pieces illustrate writing skills' dos and don'ts. The course's commentary on what to do and avoid is fun, challenging and valuable. After completing the course, you'll have a comprehensive grasp of creative moves you can apply in adding zip to your promotions. Your writing output will become more lively, clever, vivid and compelling. Elevate your business writing skills and boost your earning potential by enrolling today.