Marketing and Business Management
Bachelor of Arts (with Honours) - BA (Hons)Abertay University
Course details
Course description
Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Abertay’s BSc (Hons) Marketing and Business Management is delivered within the School of Business, Law and Social Sciences.
We will learn how to understand different markets, manage customer relationships and communicate brand strategy effectively. You will develop the skills in business decision making, functions and challenges that make for highly effective managers.
This degree is predominantly about the sociological understanding of marketing (or customers) and differs from its sister programme, Digital Marketing and Business Management, which focuses more on computer-facilitated marketing.
This is a highly practical programme with employment at its heart. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons.
Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can add a subject specialism such as Events Management or change to Digital Marketing.
Abertay is ranked:
• 100% overall student satisfaction in the 2021 National Student Survey
• UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)
• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)
• UK Top 10 - Student Satisfaction (National Student Survey 2020)
Subjects
- Marketing
- Business studies
- Public relations
- Economics
Entry requirements
Scottish HNC minimum entry requirements: Pass
Entry into Year 2 with an HNC in one of the following:- Advertising & PR - Graded Unit B Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Hospitality Operations - Graded Unit B Management & Leadership - Graded Unit B Marketing - Graded Unit B Marketing Communications - Graded Unit B Social Science - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HNC in one of the following:- Administration & IT - Graded Unit B Accounting - Graded Unit B Fashion Business - Graded Unit B Human Resource Management - Graded Unit B Music Business - Graded Unit B Retail Management - Graded Unit B
Scottish HND minimum entry requirements: Pass
Entry into Year 3 with and HND in one of the following:- Business: Marketing & Public Relations - Graded Unit B Marketing - Graded Unit B Entry into Year 2 with an HND in one of the following:- Administration & IT - Graded Units BB Advertising & PR - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Hospitality Operations - Graded Unit B Human Resource Management - Graded Unit B Retail Management - Graded Unit B Social Science - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HND in one of the following:- Music Business - Graded Unit B
Scottish Higher minimum entry requirements: B,B,B,C
To include a literate subject
Scottish Advanced Higher minimum entry requirements: B,B,B
Entry into Year 2 to include Business Management
Check if you can join this course with your HNC or HND
Course options
Course details
Full time
11th Sep 2023 to 11th Sep 2027
Cost: £1,820.00 (ex. VAT)
Venue details
Abertay Campus
Bell Street
Dundee
DD1 1HG