Business Management with Analytics
Bachelor of Arts (with Honours) - BA (Hons)Abertay University
Course details
Course description
Businesses face an ever-changing landscape of shifting markets, business models and emerging technologies. Highly developed business management skills are integral to successful and sustainable organisational performance.
Abertay’s BA (Hons) Business Management with Analytics is delivered within the School of Business, Law and Social Sciences. You will learn the complexities of modern business and the underpinning knowledge and analytical skills to develop and implement solutions to their challenges.
Analytics is a highly complementary subject with Business Management. As organisations collect more ‘big data’, there is a critical need for employees who can analyse it strategically in areas such as marketing intelligence, CRM, sales and financial management. You will learn the ability to present and interpret findings clearly and effectively in a range of business settings and make informed, data-driven business decisions.
This highly practical programme puts employment front and centre. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons.
Business degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can remain on Business Management or add a subject specialism. Aside from Analytics, there are subject specialisms in People Management, Law or Events Management.
Abertay is ranked:
• UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)
• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)
• UK Top 10 - Student Satisfaction (National Student Survey 2020)
Subjects
- Business studies
- Management
- Business administration
- Economics
- Supply chain management
- Finance
Entry requirements
Scottish HNC minimum entry requirements: Pass
Entry into Year 2 with an HNC in one of the following:- Accounting - Graded Unit B Administration & IT - Graded Unit B Advertising & PR - Graded Unit B Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Events Management - Graded Unit B Fashion Business - Graded Unit B Hospitality Operations - Graded Unit B Human Resource Management - Graded Unit B Management & Leadership - Graded Unit B Marketing - Graded Unit B Marketing Communications - Graded Unit B Supply Chain Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HNC in one of the following:- Music Business - Graded Unit B Social Science - Graded Unit B
Scottish HND minimum entry requirements: Pass
Entry into Year 3 with an HND in one of the following:- Business - Graded Unit B Business: Administration & IT - Graded Unit B Business: Management & Leadership - Graded Unit B Business: Marketing & Public Relations - Graded Unit B Supply Chain Management - Graded Unit B Entry into Year 2 with an HND in one of the following:- Accounting - Graded Units BB Administration & IT - Graded Units BB Advertising & PR - Graded Unit B Events Management - Graded Unit B Hospitality Management - Graded Unit B Hospitality Operations - Graded Unit B Human Resource Management - Graded Unit B Marketing - Graded Unit B Music Business - Graded Unit B Retail Management - Graded Unit B Travel & Tourism - Graded Unit B Entry into Year 1 with an HND in one of the following:- Social Science - Graded Unit B
Scottish Higher minimum entry requirements: B,B,B,B
To include a literate subject
Scottish Advanced Higher minimum entry requirements: B,B,B
Entry into Year 2 to include Business Management plus one other literate subject
Check if you can join this course with your HNC or HND
Course options
Course details
Full time
11th Sep 2023 to 11th Sep 2027
Cost: £1,820.00 (ex. VAT)
Venue details
Abertay Campus
Bell Street
Dundee
DD1 1HG