Visual merchandiser

You would create eye-catching displays and store layouts to help bring in more customers.

As a visual merchandiser in a large retail company, you would work as part of a display team. You would follow design plans created at head office by a visual merchandising manager or senior display designer.

Your role may sometimes overlap with that of a display designer. Display designers create things like display stands, stock containers and sales posters.

Tasks vary, but in general you would:

• Produce design ideas for displays and develop floor plans, or follow a company plan

• Create special displays to promote a specific product or offer

• Decide how to use space and lighting creatively

• Make best use of a store's space and layout

• Give feedback to head office and buying teams

• Set up displays, dress dummies and arrange screens, fabric and posters

• Source display materials and hire, borrow or make props

• Make sure that prices and other required details can be seen

• Teach sales staff how goods should be displayed

• Take down old displays

As a senior visual merchandiser, you would also plan the store display for the year, draw design plans and buy the right models, props, equipment and signs.

As a head office visual merchandiser coordinator, you may have to prepare visual merchandising packs to send to other stores, so that all stores have the same look and feel.

• Creative Choices - Help and advice for a career in the creative industry from Creative and Cultural Skills