Market research executive

You would collect and analyse information find out people’s views about products or issues. You’d do the research for businesses and organisations to help them plan new products or services.

You’d either collect data by doing quantitative research, where you’d analyse the numbers from surveys of large samples of people.

Or you’d do qualitative research, where you analyse the language used by people in focus groups and in-depth questionnaires.

You’d probably specialise in consumer and industrial research, or focus on research into social and political issues.

You would:

• Meet clients to discuss research projects

• Come up with a plan or proposal and present it to the client

• Manage a budget

• Design questionnaires and organise surveys

• Explain the process to interviewers and researchers

• Monitor progress of surveys

• Analyse data and present results to the client

• Explain to your client how they can best use the research

• Market Research Society - Careers insights and advice about working in market research

• Association for Qualitative Research - Education, training and insights into qualitative research and industry representation