Course description
Please note - this is a school-college partnership course for school pupils in S4-S6.
This course will introduce you to the business side of retail fashion. This course is not design-orientated but helps develop an understanding of the creative processes of retail fashion and how they're managed.
You'll investigate the historical and environmental factors that have influenced fashion over the years. You'll explore the process of how a fashion concept seen on the catwalk becomes a high-street fashion garment.
You'll consider merchandising approaches in the fashion industry researching how fashion is branded, displayed, promoted and the role of the marketing mix in fashion. You'll compare different approaches used in the industry and create your own merchandising ideas.
You'll discover what it takes to be a fashion buyer. You'll investigate different buying structures, the stages of the buying process and the factors involved in producing a retail buying plan.
You'll have the chance to create, design and implement your own fashion event or show to gain the relevant experience and skills.
You'll study:
- Fashion: An Introduction.
- Fashion Merchandising: An Introduction.
- Branding: An Introduction.
- Retail Buying.
Entry requirements
This course is suitable for collaborative and creative, critical thinkers who have career aspirations within Fashion, Retail or Marketing who have achieved three National 5's including English.
Progression
With further study, you could move into the Retail Fashion Industry. This dynamic and varied sector offers many careers including Fashion Retail Management, Fashion Merchandising, and Fashion Buying.
Continuing Study
On successful completion of this course with all credits, you can progress onto HNC/D Awards in Fashion, Business and Marketing Communications.
Course options
Course Type: Part-time
Details
Venue details
City Campus
190 Cathedral Street
Glasgow
Course provider
City of Glasgow College
City Campus
190 Cathedral Street
Glasgow