Course overview
This free online course on modern retailers and consumers will teach you about how modern technology has changed where consumers get their information from and how they shop. Study the drastic turn which the retail industry has made from the general stores and mail-order catalogues of the past, and the challenges and opportunities confronting retailers with the popularization of online shopping.
Course description
This course will give you a solid introduction to the different types of retail formats that exist today, including department stores, chain stores, franchises, low-cost discounters, and warehouse-style retailers. You will look at the ways traditional retailers have had to rethink their business models and why they introduced innovations such as ‘lowest cost’, ‘convenience-location’, ‘convenience-preselection’ and ‘platform operator’.
Then look into a case study that analyses modern consumer behaviour and study the continued relevance and importance of brick-and-mortar shops. Learn why these traditional street-side shops that are rented out by businesses to be able to offer physical products and services to their customers face-to-face are still essential to shoppers. Lastly, the material will cover the different demographics of consumers and their buying habits.
Every business owner and manager dreams of massive foot traffic heading into their establishments. However, it takes more than just a retail store and merchandise to get those sales running: you also need research and training. This retail business course will give you the understanding of modern retail formats and consumer behaviour that will help you bring your business to the next level.
Entry requirements
Get in touch with the course provider, or visit their website, for details.
Learning outcome
- Identify the different types of retail stores
- Explain how the emergence of the Internet has changed retail
- Define and explain the four retail archetypes
- Explain why the in-store experience is still essential to shoppers
- Define and describe the different demographics of consumers
Knowledge and skills you will learn
Course options
Course Type: Online
Details
Venue details
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Get in touch with the course provider if you need more information about the venue.