We've recently updated our service. Because of this, you'll need to reset your password to log in. It's quick and easy!Reset Password

Wine merchant

Buy wine from growers and shippers to sell in Scotland, or manage retail sales for a large business.

Also known as: wine vendor, wine specialist, wine seller, wine importer

About skillsGetting in

About the job

Salary

Source: National Careers Service

Weekly

£308

Entry level

£673

Experienced

Monthly

£1,333

Entry level

£2,917

Experienced

Yearly

£16,000

Entry level

£35,000

Experienced

6,100

people are currently employed

High growth

300 more jobs in 5 years

These figures refer to this job and similar ones with comparable skills and qualifications. They only apply to Scotland. Source: Oxford Economics

What it's like

You would work as a buyer, importer or retail manager. You would buy wine from growers and shippers to sell in Scotland, or manage sales for a large business.

As a wine merchant on the high street, you would:

  • Order and display stock

  • Organise events such as wine tastings

  • Serve customers and offer advice on wines

  • Take payment for goods

  • Manage sales targets

  • Keep accounts and records

  • Hire, train and manage staff

It would be improtant to understand and follow the legal rules for the sale of alcohol.

You could also become a specialist buyer or importer. You might often travel abroad to find new wines. You would:

  • Visit vineyards, and wine producers’ cellars and production areas

  • Discuss prices

  • Check production standards

  • Build relationships with producers

  • Comply with UK and EU wine laws and taxes

  • Work with wholesalers in the UK who sell to restaurants, hotels and shops

You could also operate as an independent wine merchant, finding and buying your own stock and selling it from a shop, by mail order or online. You would buy wine, usually from importers, advertise it for sale and send out orders. You might also go to wine tastings in the UK.

Hours

You'll usually work 40 to 45 hours a week, which often includes evenings and weekends.

Environment

You may have to do heavy lifting and carrying and be on your feet for long periods. Although mainly office or shop-based, you may need to travel in the UK or abroad.

Travel

You may need to travel in the UK or abroad. A driving licence is often required.

Explore more information about this job

Here are some useful links to learn more about this career:

Like the sound of this career?

Browse courses in Scotland related to 'Wine merchant'

Select qualification level(s)

Show me courses

Other careers that you might like

  • Antique dealer
  • Online seller
Browse all job profiles

Related industries

Many jobs can be done in lots of different industries. We've highlighted the ones we think are most important for this job.

    View all industries

    Top skills

    Skills are things you're good at. Whether you know what yours are or not, everyone has them!

    It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.

    Here are some of the skills you'll need to do this job:

    • taking responsibility
    • reliable
    • time management
    • managing resources
    • attention to detail
    • working with numbers
    • problem solving
    • written communication
    • verbal communication
    • building relationships

    Your skills are important

    Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.

    Discover skills

    Getting in

    Explore the sections shown for more information about getting into this career.

    You might have qualifications which are not shown here but will allow you access to a course. You can compare your qualifications by looking at their SCQF Level. For more information about this, check out the SCQF website.

    Always contact the college, university or training provider to check exactly what you'll need.

    Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:

    • Business

    • Health and Food Technology

    There are no formal qualifications required to enter this role but most employers value a good general education including English and maths.

    With a degree (SCQF level 9/10) you may be able to find a graduate management trainee scheme. 

    Qualifications and experience in sales, customer service, business and marketing.

    It is possible to study for qualifications awarded by the Institute of Sales and Marketing Management (ISMM).

    The Wine and Spirit Education Trust (WSET) also has a range of courses which can help with professional development.

    • To be over 18 years old

    • To obtain a licence to sell alcohol such as the Scottish Certificate for Personal Licence Holders which is awarded by the British Institute of Innkeeping awarding body (BIIAB).

    A driving licence is required for most jobs.

    Explore over 22,000 courses in Scotland

    Find the perfect course to boost your career.

    View all courses

    Search jobs and apprenticeships

    View work opportunities