Career outlook for visual merchandiser
UK Salary Ranges
Currently employed in Scotland
What's it like?
You would create eye-catching displays and store layouts to help bring in more customers.
As a visual merchandiser in a large retail company, you would work as part of a display team. You would follow design plans created at head office by a visual merchandising manager or senior display designer.
Your role may sometimes overlap with that of a display designer. Display designers create things like display stands, stock containers and sales posters.
Tasks vary, but in general you would:
- Produce design ideas for displays and develop floor plans, or follow a company plan
- Create special displays to promote a specific product or offer
- Decide how to use space and lighting creatively
- Make best use of a store's space and layout
- Give feedback to head office and buying teams
- Set up displays, dress dummies and arrange screens, fabric and posters
- Source display materials and hire, borrow or make props
- Make sure that prices and other required details can be seen
- Teach sales staff how goods should be displayed
- Take down old displays
As a senior visual merchandiser, you would also plan the store display for the year, draw design plans and buy the right models, props, equipment and signs.
As a head office visual merchandiser coordinator, you may have to prepare visual merchandising packs to send to other stores, so that all stores have the same look and feel.
UK employment status
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- Taking initiative
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- Attention to detail
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