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Sales manager

Organise, coach and lead a team of sales representatives to work towards agreed sales targets.

Also known as: lead sales representative

About skillsGetting in

About the job

Salary

Source: National Careers Service

Weekly

£423

Entry level

£1,346

Experienced

Monthly

£1,833

Entry level

£5,833

Experienced

Yearly

£22,000

Entry level

£70,000

Experienced

39,000

people are currently employed

High growth

2,100 more jobs in 5 years

These figures refer to this job and similar ones with comparable skills and qualifications. They only apply to Scotland. Source: Oxford Economics

What it's like

You would organise, coach and lead a team of sales representatives to work towards agreed sales targets.

You would be responsible for a team of sales representatives who are selling a product or service. You may specialise in a field such as business to business sales. You may also be the area manager for sales across a set area or sales patch.

You would:

  • Hire and train sales staff

  • Allocate areas to sales reps

  • Develop sales strategies and set sales targets

  • Check on the team’s performance and push them to reach targets

  • Give feedback and coaching to team members

  • Gather and analyse sales figures

  • Collect customer feedback and market research

  • Report back to senior managers

  • Keep up to date with products and competitors

In some jobs you may also handle some major customer accounts yourself, or you may be involved with marketing as well as sales.

Hours

You would usually work standard office hours, 9am to 5pm, Monday to Friday. Visits to customers and sales staff may often make your working day longer.

Environment

You would usually be based in an office but would also spend time travelling.

Travel

You may need to attend conferences, trade fairs and exhibitions which could involve working in the evening and at the weekend. This could involve spending time abroad. You may be expected to have a full driving licence.

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Related industries

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  • Food and drink
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Top skills

Skills are things you're good at. Whether you know what yours are or not, everyone has them!

It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.

Here are some of the skills you'll need to do this job:

  • taking responsibility
  • motivating others
  • delegating
  • managing resources
  • attention to detail
  • respecting
  • working with numbers
  • verbal communication
  • cooperating
  • positive attitude

Your skills are important

Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.

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Getting in

Explore the sections shown for more information about getting into this career.

You might have qualifications which are not shown here but will allow you access to a course. You can compare your qualifications by looking at their SCQF Level. For more information about this, check out the SCQF website.

Always contact the college, university or training provider to check exactly what you'll need.

Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:

  • Business

  • Business Management

  • Skills for Work: Retailing

There is no single entry route to this profession but previous sales experience, product knowledge and the ability to meet targets is often essential.

Many employers look for a Higher National Certificate (SCQF level 7), a Higher National Diploma (SCQF level 8) or a degree (SCQF level 9/10) in areas such as retail or business management.

You can enter a Higher National Diploma in Retail Management (SCQF level 8) with National 4/5 qualifications and one to two Highers or equivalent qualifications. 

To enter a degree in Retail Management or Marketing (SCQF level 9/10) usually requires National 5 qualifications and a minimum of four Highers at B or above or a relevant HNC/HND.

Employers also value relevant work-based experience and qualifications such as a Scottish Vocational Qualifications in Retail (SVQ level 2/3). 

Qualifications and experience in customer services and sales such as Skills for Work Retailing (SCFQ level 5) may also be of value when applying to courses or entry level sales jobs.

Once in a job you can work towards relevant qualifications such as a Scottish Vocational Qualification in Retail: Management (SVQ level 3) or Institute of Sales and Marketing Management (ISMM) management qualifications.

You will also need a driving licence for some jobs.

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