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Retail manager

Manage a retail store to ensure high sales and happy customers and staff.

Also known as: store manager

About skillsGetting in

About the job

Salary

Source: National Careers Service

Weekly

£385

Entry level

£1,154

Experienced

Monthly

£1,667

Entry level

£5,000

Experienced

Yearly

£20,000

Entry level

£60,000

Experienced

21,100

people are currently employed

High growth

1,700 more jobs in 5 years

These figures refer to this job and similar ones with comparable skills and qualifications. They only apply to Scotland. Source: Oxford Economics

What it's like

You would manage a retail store to ensure high sales and happy customers and staff. It would be your responsibility to make sure your store makes a profit and the members of your team are satisfied with their jobs. 

Tasks vary, but usually you would:

  • Motivate your team to increase sales

  • Hire and train staff

  • Use a computer to order stock

  • Organise sales promotions and events

  • Serve customers

  • Deal with customer queries, complaints and feedback

  • Study sales figures and predict future sales

  • Follow market trends and competitors

  • Control budgets

  • Give reports to senior company executives

You would have to understand retail laws, security guidelines and health and safety rules and make sure your staff follow them. 

Hours

In a full-time job you would normally work between 37 and 40 hours a week. Part-time work is often available. Your hours are likely to include weekends and possibly evenings, depending on the store's opening times.

Environment

You would divide your time between the sales area and your office in the store.

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Top skills

Skills are things you're good at. Whether you know what yours are or not, everyone has them!

It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.

Here are some of the skills you'll need to do this job:

  • taking responsibility
  • motivating others
  • making decisions
  • delegating
  • managing resources
  • developing a plan
  • problem solving
  • verbal communication
  • cooperating

Your skills are important

Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.

Discover skills

Getting in

Explore the sections shown for more information about getting into this career.

You might have qualifications which are not shown here but will allow you access to a course. You can compare your qualifications by looking at their SCQF Level. For more information about this, check out the SCQF website.

Always contact the college, university or training provider to check exactly what you'll need.

Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:

  • Administration and Information Technology

  • Business Management

  • Skills for Work: Retailing

  • Foundation Apprenticeship: Business Skills

You can get a head start in this career by doing a Foundation Apprenticeship in S5 and S6.

You'll get an SCQF level 6 qualification which is the same level as a Higher. You'll also learn new skills and gain valuable experience in a work environment.

Discover what's on offer at your school on  Apprenticeships.scot.

There is no single entry route to this profession.

Many employers look for Higher National Certificate (SCQF level 7), Higher National Diploma (SCQF level 8) or Degree (SCQF level 9/10) in areas such as retail or business management.

You can enter a Higher National Diploma in Retail Management (SCQF level 8) with National 4/5 qualifications and one to two Highers or equivalent qualifications.

To enter a degree in Retail Management or Marketing (SCQF level 9/10) usually requires National 5 qualifications and a minimum of four Highers at B or above or a relevant HNC/HND. 

Employers also value relevant work-based experience and qualifications such as a Scottish Vocational Qualifications in Retail (SVQ level 2/3).

Qualifications and experience in customer services and sales such as Skills for Work Retailing (SCFQ level 5) may also be of value when applying to courses or entry level sales jobs.

Once in a job you can work towards relevant qualifications such as a Scottish Vocational Qualification in Retail: Management (SVQ level 3) or Institute of Sales and Marketing Management (ISMM) management qualifications.

  • Previous sales experience, product knowledge is often essential

  • The ability to meet targets is often essential

You will need a driving licence for some jobs.

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