Fashion model

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Career outlook for

Figures and forecasts for roles at the same level, which require similar skills and qualifications.

Average UK salary

Currently employed in Scotland

Jobs forecast

This information is supplied by LMI For All, where data is currently available for Scotland.

What's it like?

You would wear clothing and accessories to promote them to fashion buyers, customers and the media. You might model items in live fashion shows or in photographs for catalogues, magazines, newspapers and advertising campaigns.

You could specialise in various types of modelling, such as:

  • Photographic, advertising and TV commercials
  • Fashion and catwalk
  • In-house live modelling for designers and clothing wholesalers
  • Promotional modelling demonstrating non-fashion items at product launches and trade fairs

You’ll need to have the right ‘look’ for the kind of modelling you wish to do. It’s important that you take care of your appearance.

You’ll also need to be confident, patient and disciplined. You’d need to be able to cope with criticism and rejection. Long, irregular hours are common and you may spend a lot of time travelling.

In fashion show modelling you would walk along a catwalk, turning to display clothes in front of an audience.

In photographic, advertising and commercial modelling you would:

  • Pose for photographers in a studio or on location
  • Take directions from photographers
  • Act in TV commercials, including saying lines

If you worked as an in-house live model, designers would fit garments on to you in the workshop to see how they look. You would display the finished clothes to fashion buyers and private customers. When you’re not modelling you might do basic reception and secretarial duties.

You would work closely with stylists, hair and make-up artists, producers and directors.

You would also spend much of your time going to castings for jobs and looking after your appearance.

Working conditions

Hours

Working hours could be long and irregular, depending on the type and amount of work you had.

Travel

The job can involve a lot of travel in the UK and overseas to cities such as Paris, Milan and Madrid to attend castings, fashion shows and photo shoots.

UK employment status

Full-time

Part-time

Self employed

Here are some of the skills that people in this job would be most likely to have:

  • Working as part of a team
  • Following instructions
  • Being physically fit
  • Performing
  • Time management

Build your skills

Your skills can help you choose the career that’s right for you. You can build your skills through work, study or activities you do in your spare time.

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Getting in

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you’ll need.

Qualifications

To become a fashion model, physical appearance and fitness is more important than educational qualifications.

To work as a model you need a good appearance and the right ‘look’ for the branch of modelling you wish to go into. 

You will also need

For fashion modelling, you should be tall and well-proportioned with regular features and healthy skin, teeth and hair.

The Association of Model Agents (AMA) recommends that you should have the following body measurements:

  • females: bust-waist-hip measurements of no more than 34-24-34 inches (86-61-86cms) and height of at least five feet eight inches (1.72m)
  • males: 40-inch (97 to 102cm) chest, 33-inch (84cm) inside leg and height of at least six feet (1.83m)

For other types of modelling you would need to fit in with the look that modelling agencies want.