Career outlook for digital strategist
Average UK salary
Currently employed in Scotland
What's it like?
You’ll work within the emerging industry of digital media, creating the strategy for a range of things – an advertising or marketing strategy, how a business could take advantage of online opportunities, or even an overall strategy for a business, product or service.
You’ll gather requirements from a range of sources (competitors, trends) – whether that’s for building a website, a new digital product, or a digital campaign.
Part of your role will be understanding those audiences in-depth, and weighing up the business and user’s requirements, to analyse all the information at hand, and set out the best way to meet both sets of needs.
You'll work to:
- Share audience insights to shape marketing campaigns
- Monitor and adjust campaigns to fit ongoing requirements
- Engage with partners and clients
- Develop the plan that connects company to customer
UK employment status
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- Positive attitude
- Verbal communication
- Written communication
- Social conscience
- Developing a plan
- Time management
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