Industry Sector


Help build Scotland’s international reputation. The country’s enduring popularity as a holiday destination isn’t just down to its historic architecture, breathtaking countryside and world-famous cuisine. Those who work in tourism also have a crucial part to play, ensuring that visitors have a fantastic experience and go home to spread the word. 

Chefs, event organisers, hotel managers, kitchen assistants and tour guides are just some of the occupations in demand. If you’re a strong communicator and willing to work hard to brighten your customers’ days, then this industry could be for you. And, best of all, you don’t need an academic background to carve out an impressive career for yourself in tourism. 

The industry now

  • There are 183,800 people employed in this sector as of 2020 
  • The median advertised salary for jobs in this sector is £20,800 
  • Tourism contributes £3,004m to the Scottish economy  


*Information provided by Oxford Economics and Burning Glass Technologies

The future

Due to the COVID-19 (Coronavirus) pandemic, the jobs market is constantly changing. All future figures are estimated:

  • The industry will need an estimated 37,500 jobs to be replaced or created between 2020 and 2023 
  • Need for replacement in the tourism sector is predicted to grow to 79,000 jobs between 2023 and 2030 
  • It’s estimated that the value added to the Scottish economy from tourism will grow by 76% to £5,294m in 2030