Industry Sector


Help build Scotland’s international reputation. The country’s enduring popularity as a holiday destination isn’t just down to its historic architecture, breathtaking countryside and world-famous cuisine. Those who work in tourism also have a crucial part to play, ensuring that visitors have a fantastic experience and go home to spread the word.

Chefs, events organisers, hotel managers, kitchen assistants and tour guides are just some of the occupations in demand. If you’re a strong communicator and willing to work hard to brighten your customers’ days, then this industry could be for you. And, best of all, you don’t need an academic background to carve out an impressive career for yourself in tourism.

The industry now

There are 14,000 tourism businesses in Scotland.

The sector employs around 200,000 people – around 8% of Scotland's workforce.

Restaurants have the highest number of employees, over 83,000

The future

Growth areas include adventure tourism, marine tourism and golf. 

Between 2012 and 2022, employment in the accommodation and food sector is projected to increase by 5% from 198,000 to 208,000.

There are a number of newer ‘niche’ sub-sectors emerging, for example genealogy.